Digital marketing support built for allied health
Nexstepp works with allied health clinics to manage and grow their digital marketing without the cost of hiring an in-house marketing team.
From Google Ads and patient reactivation to email, SMS, websites and reporting, we help clinics build a more consistent marketing function around their business.
More than someone running your ads.
Most clinics are already doing some form of marketing.
The problem is usually that it is spread across different people, platforms and priorities, with no one consistently looking at the whole picture.
Nexstepp works as an extension of your clinic, helping plan, manage and improve your digital marketing across the areas that actually contribute to patient growth.
That can mean improving your Google Ads, setting up patient reactivation campaigns, building landing pages, reviewing your booking journey, sending email campaigns or simply making sure your marketing is being measured properly.
Six areas. One person keeping them moving.
Paid Search
Google Ads management focused on generating genuine patient enquiries and bookings, not just clicks and impressions.
Email & SMS
Patient reactivation, seasonal campaigns, newsletters and ongoing communication with your existing database.
Website & Conversion
Improving landing pages, booking journeys and website content to make it easier for prospective patients to take the next step.
SEO
Practical on-site SEO improvements designed to increase your clinic's visibility for the services and locations that matter.
Reporting & Analytics
Clear reporting around what is driving traffic, enquiries and bookings so marketing decisions are based on actual performance.
Marketing Strategy
Ongoing planning around campaigns, services, patient acquisition and where your clinic should focus its marketing effort next.
You probably don't need a full-time marketer. You still need marketing to get done.
For many allied health businesses, hiring a dedicated marketing person does not make sense yet.
At the same time, relying on the clinic owner, practice manager or reception team to keep marketing moving usually means it gets pushed behind everything else.
Nexstepp fills that gap.
You get someone responsible for keeping your digital marketing moving, while still working closely with the people who understand your clinic best.
A straightforward process, run consistently.
Understand the clinic
We look at your services, practitioners, current marketing, website, booking process and where new patients are currently coming from.
Find the gaps
We identify where marketing could be improved, whether that is acquisition, patient reactivation, conversion, tracking or consistency.
Build the plan
Rather than throwing every marketing channel at the business, we prioritise the work most likely to make a meaningful difference.
Manage it with you
We implement, monitor and improve the marketing over time while keeping you across what is happening and why.
Built for allied health businesses including:
Whether you're an established clinic trying to improve patient acquisition or a growing practice that needs someone to take ownership of marketing, we can build the support around where your business is currently at.
Hi, I'm Spencer.
I started Nexstepp after seeing the same thing happen in clinic after clinic: great practitioners, loyal patients, and marketing that only got attention when the appointment book started looking thin.
It's rarely a lack of effort. Clinic owners are treating patients, managing staff and running a business. Marketing ends up split between the practice manager, a web developer, an ads agency and whoever has a spare hour, with no one looking at how it all fits together.
That's the gap I want to fill. I work with a small number of allied health clinics so I can properly understand each one, focus on the work that actually brings patients through the door, and keep you across what's happening in plain English.
Spencer — Founder, Nexstepp
Your clinic handles the patients.
We help keep the marketing moving.
If your marketing is currently being handled between patients, between meetings or whenever someone gets a spare afternoon, Nexstepp can help bring some structure to it.
Let's talk →